Prime Future

Prime Future

Actually, there is a winner.

Prime Future 289: Strategy, capital, and innovation in animal protein

Janette Barnard's avatar
Janette Barnard
Jan 31, 2026
∙ Paid

I’ve travelled enough to at least be aware of, and occasionally able to keep in check, my ethnocentric tendencies — the human instinct to assume that different equals worse or wrong.

Like when a driver from a drive-on-the-right-side-of-the-road country rents a car in a drive-on-the-left country, or vice versa, it’s easy to describe it as driving on the “wrong” side of the road.

That’s the beauty of travel, it exposes you to different ways of doing things — from the ‘ideal’ espresso drink to the ‘best’ bovine breeds to ‘proper’ etiquette for holding a fork.

So whenever I travel or compare things from country A to country B, I frequently remind my brain that different isn't always worse or better; it’s just…different.

Including last year, when I did a deep dive comparing Australia’s MSA grading system to USDA quality grading.

Australia: chaotic commodity producer to bastion of high-quality beef

Australia: chaotic commodity producer to bastion of high-quality beef

Janette Barnard
·
October 26, 2024
Read full story

I went out of my way to understand why MSA works so well in its native Australian context, which is wiiiiiillldly different than the American context.

And, because of all of the above, I also went out of my way to avoid saying one is better than the other.

But after a recent trip to Australia, I take it back — there is a clear winner.

Allow me to persuade you by taking you to a steakhouse in Sydney, Australia…metaphorically speaking.

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