Better than a pear
Prime Future: the newsletter for innovators in livestock, meat & dairy
The holiday season is practically here — yep, it’s time to start thinking about holiday gifts for business partners and customers.
Listen, I’ve got nothing against Harry and David and their delicious pears; the only explanation is that those pears are sent straight from heaven.
But, may I suggest something with more longevity than a fancy pear, more useful than yet another Yeti mug, and more fodder for conversations than Cards Against Humanity?
Consider gifting a subscription to Prime Future.
The jujitsu move isn’t just to gift the subscription; it’s to then use the content to help advance YOUR vision for the industry's future.
Here are three ideas from fellow Prime Future readers on how to use a gifted subscription as a tool for rallying your people around your vision:
(1) Your team.
Use a relevant edition to tee up a robust internal brainstorm about how to solve some problem you’re tackling together. What do you as a team agree with or, more importantly, disagree with, from the essay?
(2) Customers, both existing & prospective.
Use a relevant edition on xyz trend to ask how they think similarly or differently about xyz trend in your space, and open up a broader conversation.
The next level move would be to do something similar with a prospective customer, to start putting thought partnership into action.
(3) Business partners, board members, or co-investors.
Debate a relevant edition as you further clarify your investment thesis and refine the non-consensus part of your POV.
Not every edition will be relevant to every person, but some editions should be hyper-relevant. Whether about your space, a strategy you’re pursuing, or a trend you’re betting big on.
The essays are not intended to be a magnum opus but to spotlight something specific, interesting, and useful at the intersection of innovation, business strategy, and livestock, meat, or dairy.
With a paid one-year subscription, you’re gifting access to new weekly editions as well as access to 225+ past editions of Prime Future. Surely something in there can be used to productively stir the pot in 2025 😉