The healing power of cheese.

Prime Future 306: Strategy, capital, and innovation in animal protein

I may or may not have built my entire vacation itinerary to the Oregon coast around a visit to the Tillamook Creamery. While we could chalk that up to Janette being Janette, it turns out ~1 million visitors have the same idea every year — a visit to Tillamook is a thing even for Muggles. (If you’re new here, Muggles is a term of endearment for non-industry folks.)

And let me tell you, it was exactly as magnificent for my brain and my taste buds as I’d hoped.

This week, I want to share some takeaways from my visit to dairy paradise because it’s a case study of a livestock production company doing everything we love around here: innovation, flywheel building, and premiumization at scale.