Prime Future

Prime Future

I (really) don't believe in agtech miracles.

Prime Future 262: the newsletter for innovators in livestock, meat, and dairy

Janette Barnard's avatar
Janette Barnard
Jul 19, 2025
∙ Paid

You know that feeling when you hear a word, phrase, or idea that articulates something you’ve been trying to say but does so a thousand times better? Your brain kinda starts jumping up and down inside your head, gesticulating wildly, saying “THAT’S IT!”

Today, let’s look at one such phrase — a single idea that creates a powerful innovation framework, using the example of what is arguably the single greatest profit-generating innovation in the beef and dairy industries of the last decade: beef-on-dairy.

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