If #StanleyCups can be covetable, animal protein can too.

Prime Future 236: the newsletter for innovators in livestock, meat, and dairy

I tend to gravitate towards doing the opposite of what's trendy, including not wearing plastic shoes with holes and not accessorizing with a water cup – yet both have become fashion statements in the last few years.

This recent WSJ article shed some light on these bewildering trends:

“Terence Reilly has been heralded as the executive who turned Crocs from…