I'm a regenerative agriculture believer - and I finally figured out why

Prime Future 219: the newsletter for innovators in livestock, meat, and dairy

Jk.

Last week we walked through some reasons I’m a skeptic that 'regenerative agriculture' has long term staying power, including the ways this movement echos the Organic Food hype cycle.

I love the saying "strong convictions, loosely held" and aspire to be someone willing to honestly consider all sides of an idea.

So today, let's consider why what I wrote last week might not age well.

Let's say that in 20 years, regen agriculture is so mainstream that it's synonymous with commodity production. It just becomes the default way we do agriculture.

What are the reasons to believe that could happen, that regenerative agriculture could defy the odds and embed itself into the mainstream ethos of global food production and consumption?