Insights from Medieval Wool Merchants

Prime Future 314: Strategy, capital, and innovation in animal protein

There are few things in life that truly live up to their hype, but The Cotswolds region in England is exactly as idyllic as the Instagram influencers make it seem.

Sipping an exquisite cappuccino in a stone building originally constructed in the 16th century is already a whole vibe, but realizing that the village’s entire existence traces back to livestock market cycles is absolutely unbeatable.¹

Let’s look at the characteristics of England’s wool industry 800 to 1000 years ago, which actually symbolize what’s true of the greater livestock business across all time and places, forever and ever amen.