Liquid Death and (meat) moats
Prime Future 254: the newsletter for innovators in livestock, meat, and dairy
“Murder your thirst” might sound overly aggressive, but when paired with manically edgy marketing, it seems to work for Liquid Death, an 8-year-old water brand that did $333 million in revenue in 2024, and was valued at $1.4 billion in its latest financing.
But what does a super-premium priced, in-your-face water brand have to do with our quest to understand what might be true of the future of branded beef?