Loved this! Curious if Allen went under a pen name? The 1962 book, "Diffusion of Innovation" I can only find referenced under Everett Rodgers. I also know of author Allan Nation who also wrote a lot of books around agriculture finance, but that timeframe was more early 90's - 2010's so that doesn't seem like the same person.
Thanks! Not that I know of, this is Allen Nation who wrote multiple books about the business of cattle. He referenced the works of a lot of prior thinkers though, so maybe that’s the connection?
Loved this! Curious if Allen went under a pen name? The 1962 book, "Diffusion of Innovation" I can only find referenced under Everett Rodgers. I also know of author Allan Nation who also wrote a lot of books around agriculture finance, but that timeframe was more early 90's - 2010's so that doesn't seem like the same person.
Thanks! Not that I know of, this is Allen Nation who wrote multiple books about the business of cattle. He referenced the works of a lot of prior thinkers though, so maybe that’s the connection?