Prime Future

Prime Future

Maybe there won’t be a pork pivot after all

Prime Future 246: the newsletter for innovators in livestock, meat, and dairy

Janette Barnard's avatar
Janette Barnard
Mar 29, 2025
∙ Paid
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“Fat from animal sources is back in — butter, tallow, upper ⅔ Choice and Prime beef — and consumption is on the rise. The market decidedly wants flavor.

While other animal proteins are cashing in on consumers’ appetite for flavor, a pork industry clinging to its “lean meat” image seems at risk of losing ground. Would a quality grading system enable pork …

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