Prime Future

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People-as-a-Service

Prime Future 259: the newsletter for innovators in livestock, meat, and dairy

Janette Barnard's avatar
Janette Barnard
Jun 28, 2025
∙ Paid

I need to say something out loud to see if I believe it.

What if the next generation of agtech startups looks nothing like those of the last 20 years?

Y’all already know my hypothesis that Gen 3 agtech software companies will look more like their bootstrapped Gen 1 predecessors than venture-boondoggled Gen 2 companies.

But what if the next generation of innovative companies in ag aren’t tech companies at all?

At least, not in the way we’ve traditionally thought of tech.

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