The 4 P’s and the brain.

Prime Future 187: the newsletter for innovators in livestock, meat, and dairy

A new friend at the gym told me how she went vegan for a year, and as a result, her health got super jacked up. She recently started eating meat again, and almost immediately, her health started improving, including her strength in the gym.

I WAS TRYING SO HARD TO BE CHILL.

So I casually said something like, yeah, I'm all about that animal protein life. (😂)

She then asks me - a random friendly person at the gym who she had no idea was deeply invested in the animal protein world - where to get beef. "I want to eat super clean beef, you know, grass-fed beef. I may not eat super clean in other areas but hey, this one I at least know what clean looks like!"

I loved this interaction because it reminded me of an idea I often thought about during the "organic is the future" chaos of ~2005-2015 that proved to be not at all true. 

I also think about this idea we're about to explore when I hear regenerative agriculture enthusiasts describe the hypothesis of a linkage between regenerative production practices and nutrient density.

If your objective was to eat the most healthful diet possible, however you define that, let's say there are 4 buckets of contributing factors.

Today, let's talk about a framework around this and what it might tell us about the humans who purchase meat and dairy products.

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