Rising from the averages: a cattle story

Prime Future 110: the newsletter for innovators in livestock, meat, and dairy

"If the cattle industry is to survive, it must adapt to new customer demands and scientific knowledge to create a better product. The industry's real challenge is to produce a constant product of high quality. Today with fewer than half of cattle grading Choice, we are not producing the kind of product the consumer wants."

Cattle feeding pioneer WD Farr…