The Lucy & Ethel Effect
Prime Future 241: the newsletter for innovators in livestock, meat, and dairy
You've probably seen the I Love Lucy episode with the infamous chocolate factory scene, where Lucy & Ethel — newly assigned chocolate wrappers — frantically scramble to keep pace with the chocolates as they fly down the conveyor belt.
Not only has this timeless bit aged better than a 15-year-old Bitto Storico cheese (price tag $6,400/wheel), but it is also the essence of how we can think about the main difference in business models within animal ag.
Before we get to that, just watch the clip. I double-dog dare you not to laugh…