the story behind Walmart & 44 Farms, an unlikely partnership
Prime Future 032: the weekly newsletter highlighting trends in animal protein
You've probably read about Walmart and 44 Farms teaming up to create a coordinated beef supply chain but in this Future of Ag podcast episode, you’ll hear the whole story directly from the horse's mouth. Or rather, the mastermind producer that helped a Walmart CEO map out a path to solve the chronic issues in the retail giant's most vexing supply chain by reimagining how beef could create higher value from producer to consumer. You're in for a treat with this podcast, listen here.
Lamar Steiger was actually introduced to me this year by a friend of Prime Future. I'm thankful for every Prime Future reader and the conversations you’ve sparked around the future of animal protein & how we make it happen.
Light Reading
I recently stumbled on some of my grandparents' old books on agriculture and there are some gems. Diseases of Cattle was published by the USDA in 1923 before antibiotics were even a thing. 🤯
A few interesting excerpts from another book, Beef Cattle Production in the South, published in 1950:
Way before the term regenerative ag had even been whispered, here’s an extension book highlighting the importance of soil health and the role of cattle grazing in the soil cycle. What’s old is new?
Happy Thanksgiving,
Janette
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