The Third Ranching Revolution
Prime Future 271: the newsletter for innovators in livestock, meat, and dairy
Looking at short-term innovation trends that may offer a hint about the future is fun, but you know what’s really fun? Zooming out and looking in the rear-view mirror at the innovations that were revolutionary inflection points and changed the trajectory of an industry.
It’s all the more fun when you look at ranching — a business that in many ways is still quite similar to what it was 100+ years ago. But not in every way…
Today, we’re examining the two most significant revolutions in cattle ranching since the industry's inception in the mid-1800s. These shifts offer insight into an emerging third revolution, all of which hinge on the single biggest lynchpin in ranching: fencing.
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