The Walmart strategy Cooperative Extension Is missing
Prime Future 279: the newsletter for innovators in livestock, meat, and dairy
Have some budget dollars that need to be spent wisely before EOY?
The Cooperative Extension Service once defined how knowledge was shared in rural America. But in the year of our lord 2025, when a producer can take a vexing problem to ChatGPT and get a reasonably good, tailored recommendation with just a bit of smart prompting?
The role of Extension feels worth questioning — not in a ‘should it exist’ way, but more like ‘how should it exist.’
A few weeks ago, in Cooperative Extension Needs a Reboot, I made the case for why such a reboot is necessary.
So, today, let’s look at some specific ideas for that reboot, such as the Walmart move that the Cooperative Extension should adopt.