They're barely dogs.
Prime Future 307: Strategy, capital, and innovation in animal protein
One thing that’s overwhelmingly noticeable about the Oregon Coast, in addition to stunning coastal cliffs with crashing waves, is that there are a lot of… dogs. Everywhere — in restaurants, in coffee shops, in stores.
Nothing against dogs, but I’m more of an “animals outdoors, plants indoors” kinda gal.
I’m typically in the minority in this belief, but I realized just how much of a minority I am one recent Oregon morning when I was scanning a breakfast menu and saw a “K9” section.
Even more vexing was the fact that I was apparently ordering the same things the pups do: eggs and bacon. 😑
Personal preferences aside, the growth of the pets-as-family cultural phenomenon is closely connected to the — you guessed it — animal protein business.
Not surprisingly, the same trends playing out in human food are playing out in pet food, so let’s take a peek at the history of pet food, the current trends, and why this macro phenomenon can’t be ignored, or taken for granted, within the animal protein complex.
If you are one of the holdouts that’s been a free subscriber forever but keep putting off the upgrade so you can read the rest — maybe today is your day?