Collagen: upselling the up-cycled
Prime Future 272: the newsletter for innovators in livestock, meat, and dairy
After our recent exploration of the heyday of whey, someone pointed out that collagen is having a parallel moment.
From Costco to Instagram, collagen seems to be everywhere. But I’ve never once thought, “hmm, I wonder what that value chain looks like”....until this astute Prime Future reader’s email hit my inbox.
You know that I had to go dig into it, and after a few conversations with both ChatGPT and some industry friends, my eyes have been opened to a value chain I wasn’t aware of, and a market opportunity I couldn’t have imagined.
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