Provocative statements on real estate models in animal agriculture
Prime Future 207: the newsletter for innovators in livestock, meat, and dairy
The aim of Lateral Thinking is to break free from the confines of Vertical Thinking to formulate more creative, novel solutions to complex problems.
The PO (short for Provocative Operation) Creativity Method is a process for engaging Lateral Thinking by deliberately challenging conventional wisdom or perspectives on a given topic.
The process is quite simple:
Make Provocative Statement: Begin with a provocative statement that appears entirely absurd or contradictory. For example, I might say, "Cars don't need wheels."
Engage the Statement: Fight back against your bias to reject the statement. Engage with it in good faith. How might the statement be true? What would that world look like? Explore the new ideas and possibilities. Using our example, I might start envisioning how a car would move without wheels (perhaps glide or sit on a magnetic field?).
Extract Useful Concepts: From the exploration, pull out any creative ideas or perspectives that can be refined for use. Concluding our example, I might pull out a few futuristic design ideas that enable cars to move in any direction and improve traffic flow.
That is from a recent newsletter by Sahil Bloom, and I *love* it.
Let’s build on the idea that everything is real estate by considering 3 provocative statements about non-ag real estate business models that might find a fit in the future of animal protein.