wealth generation vs wealth preservation

Prime Future 189: the newsletter for innovators in livestock, meat, and dairy

One thing I enjoy about Napa Valley is hearing the stories of the wineries and their owners because you quickly notice that while Napa Valley is an attractive place for high net worth individuals to invest in vineyards, there are very few vineyard owners who built their wealth in the vineyard business. 

While the vineyard business is not really seen as a great way to generate wealth, owning a vineyard in Napa is seen as a solid way to preserve wealth. Not because of operating income from a vineyard and/or a winery but because land holds its value and appreciates over time, especially in the Napa Valley.

You might say that owning a vineyard is a much more effective tool for wealth preservation than wealth generation. The same could be said of some other sectors of agriculture, including ranching.

Today we talk about whether that’s really true and some possible implications if it is. The rest of this newsletter is available to Premium Subscribers committed to innovation in livestock, meat & dairy.