What's love got to do with innovation? Everything.

Prime Future 162: the newsletter for innovators in livestock, meat, and dairy

There are some great books on innovation strategy for big companies, like Loonshots and the OG classic, The Innovator's Dilemma. What I've never read is anything on the role of love in innovation and why it sometimes seems like the difference between success and failure for completely new products in completely new categories.

It sounds cheesy & squishy …