Where’s the Henry Ford of agtech?

Prime Future 266: the newsletter for innovators in livestock, meat, and dairy

The thing about an early-stage startup that has yet to achieve product-market fit is that it’s basically just a bunch of to-be-conducted experiments rolled up and mashed up into one.

What makes these companies messy is that there are so many variables, all of which need to be experimented with and iterated upon — from product features to market positioning to pricing. What complicates this messiness even further is that sometimes it’s tricky to isolate one variable from the next — especially when it comes to pricing.

Pricing is, of course, not just any old variable — it’s a make-or-break, trajectory-changing, inflection-point-creating variable that can determine which side of the fine line between success and failure a new product will fall.

So, yeah, it’s no surprise that pricing is kinda important in the whole innovation equation. Today, let’s look at two ideas that have bubbled up around this topic lately.

For those of you who’ve joined your fellow innovators in livestock, meat & dairy as a paid subscriber to Prime Future, let’s go 👇