Prime Future

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Why all that disappointment could be marvelous for the future of agtech

Why all that disappointment could be marvelous for the future of agtech

Prime Future 245: the newsletter for innovators in livestock, meat, and dairy

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Janette Barnard
Mar 22, 2025
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Why all that disappointment could be marvelous for the future of agtech
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“We treated carbon as a currency instead of an outcome; that was one of many mistakes.”

That quote from a panelist at the recent 2025 World Agritech conference struck me, not only because it’s true, but because 2025 seems to be the year that fantastical notions are being replaced with pragmatic reality — and it’s finally ok to say things like that out lo…

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