I would be curious to know a few things about the 15% of consumers who purchase plant-based milk:
1) What percentage are lactose intolerant and/or allergic to milk? I have a sister (and several Asian friends) who buy almond milk because they cannot handle even lactose-free milk...I am probably not far behind.
Note: I think a comparison of plant-based cheese sales vs plant-based milk sales would help answer this question.
2) What percentage of plant-based milk drinkers still eat meat?
Regarding animal protein cos relying on absence claims - the regenerative movement (and I'll emphasize - it's a movement) is where premium animal protein will have to go - and time will tell if the unregulated claim (not tied to Organic, which is regulated) will satisfy the conscious consumer: those limiting animal protein for environmental and animal welfare reasons.
I would be curious to know a few things about the 15% of consumers who purchase plant-based milk:
1) What percentage are lactose intolerant and/or allergic to milk? I have a sister (and several Asian friends) who buy almond milk because they cannot handle even lactose-free milk...I am probably not far behind.
Note: I think a comparison of plant-based cheese sales vs plant-based milk sales would help answer this question.
2) What percentage of plant-based milk drinkers still eat meat?
Regarding animal protein cos relying on absence claims - the regenerative movement (and I'll emphasize - it's a movement) is where premium animal protein will have to go - and time will tell if the unregulated claim (not tied to Organic, which is regulated) will satisfy the conscious consumer: those limiting animal protein for environmental and animal welfare reasons.