Let’s not kid ourselves - 2 narratives that need to go.

Prime Future 86: the newsletter for innovators in livestock, meat, and dairy

A wise industry leader recently described the elaborate R&D system within their production system as having one primary purpose, to “know I’m not kidding myself.” #goals

There are 2 pervasive ideas floating around the ag industry that are the epitome of kidding ourselves. They get thrown around on social media, at trade shows, and anywhere else producer…