5 Comments
May 29, 2023Liked by Janette Barnard

You make me think differently about familiar topics. That’s certainly worth a couple of cups of coffee a month. Happy to sub. πŸ‘

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Couldn't agree more on the connection between price point and value... when it comes to consulting.

Publishing is a terribly fast-moving space these days, and I hope you're more successful than I in gaining a leg up on the plethora of free content to launch a paid subscription service profitably. I am building a body of research that requires paid subscriptions to access older than 1-week-old reports. Mainly, my writing is a method to demonstrate competency to potential consulting clients.

The overpriced incumbents are another problem. Some readers are just accustomed to the old pdf's and the usual voices; some execs think they 'need' to subscribe to expensive broadly-read newsletters to stay relevant and current in the cash markets.

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I learn so much from you with every newsletter. Not just new ideas or concepts, but new ways to think about the livestock industry and the meat business. So, not just what I think, but how I think. I'm happy to support this work and glad you are here!

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