9 Comments
Apr 17, 2023Liked by Janette Barnard

My choices would start with Target, trying to “BEEF” up their grocery offerings to the younger consumers that are loyal to their Box stores.

Second would be Amazon who can offer the last mile through door step deliveries and carve off a bigger piece of the food delivery business by combining with Whole Foods delivery.

Great article this week!

I'm not a chat bot

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Janette, please don't overlook a potential exit to a P/E fund for free cashflow. It doesn't need to be strategic buyer from the sector.

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Janette, I don't think they'll be viable in 5 years, much less 10. The CX and logistics costs are going to tie up a lot of capital and for a bootstrapped company that's going to be tough to capture. My guess is that their partnerships become more and more difficult to manage with greater demands for market share. Brick and mortar is putting a lot of pressure on D2C right now as shoppers are moving to traditional outlets post Covid. We've put a lot of time and money into this discussion and we are having a hard time justifying that channel.

But to answer your question, Amazon is really the only viable operator that could make it work since they can deliver that last mile and have a robust capacity for this product with the chain solutions.

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Does WMT’s decision to sell Moosejaw and Bonobos indicate a change of strategy that would make it less likely that o go down a road like this? Or is there something about the food space that makes it a different avenue than khakis?

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