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Sep 13, 2022Liked by Janette Barnard

Jeanette, how are you? Great read! thanks a lot.

My half a cent (not even two cents!) An additional analysis I would make, is on stakeholders in the value chain. Nothing happens in a vacuum, as they say. So business models should always take into account who´s business are you affecting along the value chain. May be in a positive way or negative one. Adoption of your tech may be hindered or leveraged, depending on this. Moats may be built, by engaging key stakeholders.

Last one: as agriculture has long business cycles (measured in seasons) it seems difficult for a disruption to occur, as it takes several business cycles for it to occur. It gives time for other players to detect, analyse and react.

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