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Jun 12, 2023Liked by Janette Barnard

I know a few folks who have worked or are working on cell based meat. Based on what I've heard, your observation that this will not replace meat meat any time soon is spot on. We must admit that fail, learn, adapt , e.g. building intelligence, in food takes a while and beware of "magic" that solves all problems. Food industry definitely benefits from folks like you bringing these important issues to discussion. Thank you!

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Outstanding post as usual. This is near and dear to my heart because I invested in a vertical farm in southern California...that closed. Funny thing about those assumptions, i.e. water will be biggest expense; no bugs or pestilence because it's inside; the $3.00 head of lettuce can sell for $7.00 - All wrong. What we learned is that whatever happens within traditional agriculture, up to and including weather (humidity attracts all kinds of problems even in dry so. Cal), happens inside...except the sun is free; electricity costs more and more. Technology will NOT change this. We should all beware that humans have grown and processed food a certain way - think baking, brewing, raising/slaughtering cattle, etc. - for good reason - we can feed alot of people. Yes, we can be more efficient, But disruptive? We want to be really careful. We cannot survive without food and water.

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