Turn up the volume on livestock market signals

Prime Future 028: The weekly newsletter highlighting trends throughout the animal protein value chain.

Let’s start with a snapshot of the highly fragmented, typical fed cattle supply chain:

One consequence of a fragmented supply chain is that the market signals from the supply chain's final customers (right) get lost before moving upstream (left). Moving left to right, each player in the value chain only sells product to the next participant in the chain…