I agree with Jim's line, "I already have too much software that does not operate with each other.” When I look at a farmers phone, I usually see 6+ agriculture-based apps that they are having to use. Some compliance driven that are a necessity and some that they've chosen to invest in themselves. But the problem is that very rarely do they talk to each other. If I'm already using 6 different apps in my day to day, it's going to make me weary to add another to that suite if new technology comes out. I think we need to see more of data sharing and partnerships between platforms to help drive agritech adoption.
PROSPECT : “I already have too much software that does not operate with each other.”
“ we do not have time to work on this now, labor and time are in short supply”
“ we have a program that will do similar tasks, but yours is more robust”
“ your software needs to plug in to our accounting system without people activating”
Mostly more excuses that ROI would not/could not be actually understood because it sounds like additional work for me!
I agree with Jim's line, "I already have too much software that does not operate with each other.” When I look at a farmers phone, I usually see 6+ agriculture-based apps that they are having to use. Some compliance driven that are a necessity and some that they've chosen to invest in themselves. But the problem is that very rarely do they talk to each other. If I'm already using 6 different apps in my day to day, it's going to make me weary to add another to that suite if new technology comes out. I think we need to see more of data sharing and partnerships between platforms to help drive agritech adoption.