Government has always been involved with agriculture. The need for a great advocate for world demand for agriculture trade is needed since the passing of Richard Lugar. The relationships he formed with other countries has subsided and to the effect of farmers are slowly struggling.
Farming has two big black swans circling, one high and one low. The low one has EV written on it and will in a few years cripple the ethanol market. 40% of like 14 billion bu. of corn now goes for ethanol, what are farmers to do with that lost market? The other black swan has Impossible Meat written on it. It looks to me to be about equal to animal protein, and will really impact the livestock producers and grain growers. HOWEVER all is not lost if we look at a bit of history. 60 years ago saw the rise of supermarkets in our area. With that was the start of time and labor saving food products like TV dinners. Organic food and farmers markets of today are proof that many consumers want to "go back to the future." This is an opening for locally produced animal protein, but it cannot look like the old way to the consumer. A forward thinking Land Grant college of Animal Science and Marketing is needed to identify the economics of locally produced, slaughtered, and sold of animal meet near a sufficient sized metro area and help develop this model. Applying technology to this business model will be essential for its success. Here is an opportunity for future farmers because since farming today doesn't look like farming 60 years ago, then farming in 60 years will not look like farming today.
Well said Janette. I value and welcome the next generation’s influence on animal agriculture. Becoming more relevant to today’s consumer AND society is key. My current hot button is “personal human health and how animal protein must play an increasing key role for those that desire animal protein diets”. Less time in the defending battle and more time playing the masses that love our product and need long term sustainable personal health. Keep it coming Janette.
Government has always been involved with agriculture. The need for a great advocate for world demand for agriculture trade is needed since the passing of Richard Lugar. The relationships he formed with other countries has subsided and to the effect of farmers are slowly struggling.
Farming has two big black swans circling, one high and one low. The low one has EV written on it and will in a few years cripple the ethanol market. 40% of like 14 billion bu. of corn now goes for ethanol, what are farmers to do with that lost market? The other black swan has Impossible Meat written on it. It looks to me to be about equal to animal protein, and will really impact the livestock producers and grain growers. HOWEVER all is not lost if we look at a bit of history. 60 years ago saw the rise of supermarkets in our area. With that was the start of time and labor saving food products like TV dinners. Organic food and farmers markets of today are proof that many consumers want to "go back to the future." This is an opening for locally produced animal protein, but it cannot look like the old way to the consumer. A forward thinking Land Grant college of Animal Science and Marketing is needed to identify the economics of locally produced, slaughtered, and sold of animal meet near a sufficient sized metro area and help develop this model. Applying technology to this business model will be essential for its success. Here is an opportunity for future farmers because since farming today doesn't look like farming 60 years ago, then farming in 60 years will not look like farming today.
Well said Janette. I value and welcome the next generation’s influence on animal agriculture. Becoming more relevant to today’s consumer AND society is key. My current hot button is “personal human health and how animal protein must play an increasing key role for those that desire animal protein diets”. Less time in the defending battle and more time playing the masses that love our product and need long term sustainable personal health. Keep it coming Janette.