Sitemap - 2024 - Prime Future

The weird uncle of the animal protein family

I don't believe in agtech miracles.

The Commodity Producer's Dilemma

The anthropology of meat.

Better than a pear

Australia: chaotic commodity producer to bastion of high-quality beef

Steak is Medicine

A Mulberry-scale unlock for beef supply chain transparency

Beef transparency; play ball?

Leveling up: a wearable sensor experiment

Just add livestock?

I'm a regenerative agriculture believer - and I finally figured out why

I'm a regenerative agriculture skeptic - and I finally figured out why

Ag on Ice: The Cold Storage Breakthroughs that Changed the Industry

When techno-optimism goes wrong

Saudi Agricultural and Livestock Investment Company (SALIC)

Vending Machines: Farm-to-Table 2.0?

Deforestation dynamics: "anyone who finds it easy is stupid"

What a wa$te

Distance Risk - how do you minimize it?

When normal is not.

Sometimes there's a market gap for a reason...

Idea boomerangs

Provocative statements on real estate models in animal agriculture

Everything is real estate.

To what end?

Capital designs the game.

One generation's miracle is another generation's ick.

When the fall is all that's left, it matters a great deal.

Cooks Venture: bad luck or bad model?

Just keep walking.

The RenTech model

Farm to fashion from New Zealand

Sometimes good enough is great.

Let them choose.

What do Chick-Fil-A and Panera's supply decisions indicate?

Regen ag in the absence of an LVMH: why it matters

Loosely functioning disasters

Right-size

the forgotten investment class

The Elephant Trap

wealth generation vs wealth preservation

The Agtech Disruption Myth

The 4 P’s and the brain.

What happened to disruption?

Same as ever.

Where do purple cows come from?

It's not supposed to be easy.