Sitemap - 2025 - Prime Future

Honeycrisps & Orchids, Butterfat & Beef

Ridiculous Generosity (+ encouragement)

Unintended ripples: Amsterdam housing to Argentina exports to US beef

The Walmart strategy Cooperative Extension Is missing

Grazing-as-a-service: should cattle producers be paid to graze public lands?

Grazing-as-a-service (and the global lamb market)

Why Agtech Unicorns Struggle to Stay Afloat

Cooperative Extension needs a reboot

Cooperative Extension needs a reboot

The Instagramification of…sardines?

What a time to be alive 😉

Collagen: upselling the up-cycled

The Third Ranching Revolution

CAUTION: clean water only

What Tyson Ventures signals about the future of animal protein

What Lin-Manuel Miranda knows...and the ag industry misses

The noisy-ness of livestock.

Where’s the Henry Ford of agtech?

market mess + marbling = more margin

All the whey up

The invisible hand inside the org chart.

I (really) don't believe in agtech miracles.

Sound smart or make money — pick one

The new playbook: Protein Trade 2.0

People-as-a-Service

Roll 'em up

Trailblazing chapter, time-tested book

The Fintechification of Food

The only way brands will win the meat case

Liquid Death and (meat) moats

Your board is (probably) too old.

branded beef – who wins and why?

When one Sustaining Customer = staying alive

When one mega customer is better than a thousand meh customers

Long-term (cattle) games with long-term people

Animal agtech: a real reason to believe

The battle of the ‘istics

Maybe there won’t be a pork pivot after all

Why all that disappointment could be marvelous for the future of agtech

Too Big to Ignore: China’s livestock industry

Data is the new water 💧

The new bougie hobby: steak tasting

The Lucy & Ethel Effect

BREAKING: AgTech VC and Ag Lender to merge

Update the Yield Grade Algorithm, Unleash the Incentive Flow

Did JBS just update the global protein playbook? 🥚

Follow the returns — what I learned from Kee Jim about business model agility

If #StanleyCups can be covetable, animal protein can too.

Gen 3 AgTech 🚂

Predictions gone wild: 50 billion people